Today the people of the UK are going to vote to decide whether or not the nation should leave the European Union in what will be, perhaps, the biggest political decision of our lifetimes.
All sounds very serious doesn’t it? Don’t worry though because the following article will not effect your decision in any way.
What will happen though is that you will be amazed as I tenuously link one of the hottest political issues of the moment to the world of fashion in a shameless attempt to cash in on the future of an entire continent. This is what freedom is all about people.
So with the twin eagles of democracy and capitalism soaring in our collective hearts let’s take a whistle stop sartorial tour around the fashion capitals of Europe to see what Britain could be missing, or indeed what it will be glad to see the back of.
France
We start our tour with close neighbours and perennial rivals of Great Britain, France. Now as you can imagine there is a fair bit of friendly animosity between Britain and France, I mean after all we were at war for a hundred years at one point in our history which in case you were wondering, is a really really long time.
Recently though things have been much more amiable and France has given us some of the worlds most famous fashion houses like Saint Laurent, Chanel, Balmain and Berlutti. As well as the so called big boys the city of Paris is also home to up and coming brands like Acne Studios, Ami, A.P.C, Brooklyn we go Hard, The Kooples, Sandro, Maison Kitsune, Hartford prove that Paris is bubbling with creative energy
The French way of dressing, specifically the Parisian way of dressing has had a big influence over the world of fashion, it’s quite hard to decode; but the main tenants are a limited wardrobe, creatively putting together items, re-purposing of utilitarian garments and wearing it all with a sense of Gaelic Nonchalance.So, if Britain leaves the EU will we lose access to our beloved Saint Laurent skinny jeans? Possibly although the harder they are to get the more people will want to cop them. Could Brexit actually make you cooler?
Italy
Ahhhhh Italy, the home of Gucci, Brioni, Canali, Incotex, Loro Piana, Tod’s, the concept of Sprezzatura, Pitti Oumo and of course the elusive Pitti peacock.
Italy is the Godfather of the menswear world. In my opinion they dress better than anyone else in mainland Europe, they tread the line between the buttoned up style of the British and the trendy effervescence of the French to create something that is both well put together and at the same time artfully disheveled.
In menswear the goal is to try very hard on what you wear while looking like you haven’t tried at all, the art of being so cool that you just threw together a perfect look first thing in the morning with absolutely no prior thought at all. This is the essence of Sprezzatura. This is what the Italians bring to the table, they may not be as eclectic as the British or as cool as the French but they are the easiest to emulate.
Also Italy has pizza, so frankly I don’t see a downside to staying friends with them.
Germany
Yes. That Germany. Not traditionally one of the Fashion capitals of Europe. The food is also terrible. Germany does have one thing going for it in the style stakes though, Berlin. Berlin is a cool creative city full of cool creative people who spend their time doing cool and creative things. The city has a very distinctive style of grungy utilitarian pieces. Think Denim, boots and clean, efficient lines.
There’s no tailoring here which to be honest makes the city very exciting, it offers something different to the rest of Europe and it has none of the politics or history of Paris or Milan weighing it down. It is a melting pot of creativity and maintains a cool outsider status which makes it a bit of a cult favourite.
Britain
Now, on to the country of my birth, the cat among the pigeons, the turd in the punch bowl. The people who are going to potentially ruin this grand European party that everyone is having.
Britain, being an island both literally and figuratively has always been different from the rest of Europe; despite the grand Cathedrals and medieval history culturally we have always been more akin to our American cousins that the rest of Europe. We still use the imperial system of measurement, we drive on the opposite side of the road and quite frankly we look down our noses at the mainland Europeans.
That’s one side of Britain, the other, a side which is personified by the style seen in Britain is that of a cultural melting pot where cultures and sub cultures all come together to create something uniquely British.
Traditionally British style has been that of Saville Row, beautifully crafted structured tailoring, buttoned up and immaculate. That is no longer the case, there is honestly such a wide range of British style on offer that it is hard to pin down, it’s so eclectic and varied drawing from mainland Europe, Asia and America. From tailoring all the way down to streetwear, the British it could be argued are currently the best dressed men in the world.
Best dressed because we do what have been doing since the Empire, stealing from the rest of the world.
What is fashion saying
As you can probably tell I am pretty Pro European, I tried to be balanced in the sake of journalistic integrity before I quickly realised that I have none. My opinion though is largely irrelevant, the question is what is the rest of the fashion world saying about the referendum?
In a survey conducted by the British fashion council of designers the polls showed that 90% of British designers supported the remain campaign while just 10% did not. The recent London Collections Men was also highly political with a number of designers announcing their support for remain either through overt shows of support like the ‘In’ t-shirt that E. Tautz director Patrick Grant wore or through their collections like LCM favourite Christopher Raeburn who emblazoned the word ‘in’ on jumpers and outerwear.
Undecided?
I am not going to tell you how to vote; quite frankly I am grossly unqualified to do so. Ultimately though, if we stay it’s going to be easier to buy that Silk Gucci bomber jacket that you’ve had your eye on for so long. Is that really a price worth paying?